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Monday, Mar 30th
8:00 AM - 9:00 AM PDT
Get Inspired and Turbocharge Your Business
Location: Room N250
Presenter: Karim Motawi – Tile Heritage Foundation
Installation & FabricationWorkforce & ProfitsMaterials & Trends
Monday, Mar 30th
8:00 AM - 9:00 AM PDT
State of the Stone Industry
Location: Room N246
Moderator: Jim Hieb, CAE – The Natural Stone Institute
Panelist: Jeff Erickson – Cutting Edge Countertops
Panelist: Evan Cohen – Quality Marble & Granite
Panelist: Joshua Levinson – Artistic Tile
Installation & FabricationWorkforce & Profits
Monday, Mar 30th
10:00 AM - 5:30 PM PDT
The SFA Cage
Location: Booth 7597
SFA CageInstallation & Fabrication
Monday, Mar 30th
10:30 AM - 11:00 AM PDT
Know the Odds: Understanding Floor Deflection
Location: Booth 4676
Installation Innovation StageInstallation & Fabrication
Monday, Mar 30th
11:20 AM - 11:40 AM PDT
Ride the Wave of ARDEX V 1300™ Presented by ARDEX
Location: Booth 4676
Installation Innovation StageInstallation & Fabrication
Monday, Mar 30th
12:30 PM - 1:00 PM PDT
Stacking the Deck for Tile Installations Presented by NTCA
Location: Booth 4676
Installation Innovation StageInstallation & Fabrication
Monday, Mar 30th
1:30 PM - 2:00 PM PDT
NEW wedi S-DRY™ Shower System: Actively Waterproofed Seams, Strong Tiling Surfaces & Integrated Drain Presented by wedi
Location: Booth 4676
Installation Innovation StageInstallation & Fabrication
Monday, Mar 30th
2:30 PM - 3:00 PM PDT
Defining Uncoupling : Advancing Tile Assemblies with Structured Strand Membranes Presented by Platform Performance Flooring Systems
Location: Booth 4676
Installation Innovation StageInstallation & Fabrication
Monday, Mar 30th
3:30 PM - 4:00 PM PDT
Playing the Long Game: Traditional Mud Work Presented by NTCA
Location: Booth 4676
Installation Innovation StageInstallation & Fabrication
Monday, Mar 30th
11:00 AM - 12:00 PM PDT
Killer Contract Clauses (And How to Escape Them!)
Location: Room N246
Presenter: Philip J. Siegel, Esq – Hendrick, Phillips, Salzman & Siegel, PC
Workforce & ProfitsInstallation & Fabrication
Monday, Mar 30th
11:30 AM - 12:00 PM PDT
A Master Class on Stone Restoration
Location: Booth 7675
Presenter: Mark N. Meriaux – Natural Stone Institute
Presenter: Alexander Zambrano – Fabrizio & Sons Marble & Granite Restoration
Presenter: Cameron Demille
Fabricator StageInstallation & Fabrication
Monday, Mar 30th
1:15 PM - 1:45 PM PDT
How to Begin Using AI in Your Shop
Location: Booth 7675
Presenter: Rich Katzmann, MBA – Thyrve
Fabricator StageInstallation & Fabrication
Monday, Mar 30th
2:00 PM - 2:30 PM PDT
Measuring What Matters: Business Analytics & Metrics for the Stone Industry
Location: Booth 7675
Fabricator StageInstallation & Fabrication
Monday, Mar 30th
2:45 PM - 3:15 PM PDT
Problem Solving for Acid Sensitive Stones
Location: Booth 7675
Presenter: Jeff Moen – FILA Chemicals USA, Corp.
Fabricator StageInstallation & Fabrication
Monday, Mar 30th
3:45 PM - 5:00 PM PDT
Safety First: Ensuring Compliance and Protecting Your Workforce
Location: Booth 7675
Presenter: Mark N. Meriaux – Natural Stone Institute
Fabricator StageInstallation & Fabrication
Monday, Mar 30th
12:30 PM - 1:30 PM PDT
Building Strong Partnerships: General Contractors & Tile Contractors Working Together for Success
Location: Room N246
Moderator: Jeremy Sax – National Tile Contractors Association
Panelist: Mike Gillett – Commercial Ceramic, Inc.
Panelist: Ed Antonucci – J.P. Phillips Inc.
Panelist: Kenneth W. Ottinger – Kitchell Contractors
Panelist: Yumilka Olivi Soto – Visual Studio Plus
Workforce & ProfitsInstallation & Fabrication
Monday, Mar 30th
12:30 PM - 1:30 PM PDT
Leveraging Durability, Longevity, and Adaptive Reuse to Position Tile & Stone at the Heart of Circular Design
Location: Room N250
Moderator: Bill Griese – Tile Council of North America
Panelist: Scott Conwell, FAIA, FCSI, LEED AP – International Masonry Institute
Panelist: Sarah B Gregg – Natural Stone Institute
Panelist: Mauro Rullo – Confindustria Ceramica
Installation & FabricationMaterials & Trends
Session Sponsor:
Tuesday, Mar 31st
10:00 AM - 5:30 PM PDT
The SFA Cage
Location: Booth 7597
SFA CageInstallation & Fabrication
Tuesday, Mar 31st
12:30 PM - 1:00 PM PDT
House Rules Apply: Glass Tile Installation Presented by NTCA
Location: Booth 4676
Installation Innovation StageInstallation & Fabrication
Tuesday, Mar 31st
1:20 PM - 1:40 PM PDT
Ride the Wave of ARDEX V 1300™ Presented by ARDEX
Location: Booth 4676
Installation Innovation StageInstallation & Fabrication
Tuesday, Mar 31st
2:00 PM - 2:30 PM PDT
NEW wedi S-DRY™ Shower System: Actively Waterproofed Seams, Strong Tiling Surfaces & Integrated Drain Presented by wedi
Location: Booth 4676
Installation Innovation StageInstallation & Fabrication
Tuesday, Mar 31st
3:30 PM - 4:00 PM PDT
The Whole Hand Matters: Coverage, Transfer and Bond Presented by NTCA
Location: Booth 4676
Installation Innovation StageInstallation & Fabrication
Tuesday, Mar 31st
11:00 AM - 12:00 PM PDT
Collaborating for Success: Tile in Residential Projects
Location: Room N250
Moderator: Jeremy Sax – National Tile Contractors Association
Panelist: Martin Brookes – Fireclay Tile
Panelist: Kelly Knipper – Floorology
Panelist: Michelle Blemel – Amberleaf, Inc.
Panelist: Aaron Enfinger, CR – The Cleary Company
Workforce & ProfitsInstallation & Fabrication
Tuesday, Mar 31st
11:30 AM - 12:00 PM PDT
Current Business Trends Shaping the Stone Industry
Location: Booth 7675
Fabricator StageInstallation & Fabrication
Tuesday, Mar 31st
12:15 PM - 12:45 PM PDT
Measuring What Matters: Business Analytics & Metrics for the Stone Industry
Location: Booth 7675
Fabricator StageInstallation & Fabrication
Tuesday, Mar 31st
1:15 PM - 1:45 PM PDT
Prevention Is Protection: A Proactive Approach to Enhancing Natural Stone Performance
Location: Booth 7675
Presenter: Elisa Goldin, Master’s Degree – FILA
Fabricator StageInstallation & Fabrication
Tuesday, Mar 31st
2:00 PM - 2:30 PM PDT
What Stone Is This? Natural Stone Identification
Location: Booth 7675
Presenter: Buddy Ontra – Bostone
Presenter: Cameron Demille
Fabricator StageInstallation & Fabrication
Tuesday, Mar 31st
2:45 PM - 3:15 PM PDT
Elevating your Fabrication Shop with Digital Tools/Elevando tu Taller de Fabricación con Herramientas Digitales
Location: Booth 7675
Moderator: Washington Rosales – Go Pro Interiors
Fabricator StageInstallation & FabricationEn Espanol
Tuesday, Mar 31st
3:45 PM - 5:00 PM PDT
Fabricator Forum
Location: Booth 7675
Moderator: Mark N. Meriaux – Natural Stone Institute
Panelist: Blake Christensen – Valley View Granite
Presenter: Corri Melling
Fabricator StageInstallation & Fabrication
Wednesday, Apr 1st
8:30 AM - 9:15 AM PDT
Keynote Session: Building Hope: A Conversation with Gary Sinise, NTCA, and NSI on Serving Veterans Through Skilled Craftsmanship
Location: Room N246
Panelist: Gary Sinise – Gary Sinise Foundation
Panelist: Bart A. Bettiga – National Tile Contractors Association
Panelist: Jim Hieb, CAE – The Natural Stone Institute
Installation & FabricationWorkforce & Profits
Headline Sponsor

Supporting Sponsor
Wednesday, Apr 1st
9:30 AM - 10:30 AM PDT
The Art & Business of Luxury in Tile & Stone
Location: Room N250
Moderator: Chris Ramey – The Home Trust International / Affluent Insights
Panelist: Brooke Horan, IIDA, ASID, WELL AP, LEED AP, EDAC – HDR
Panelist: Georgia Ezra – Tiles of Ezra
Panelist: Suzi Portugal – Luxe Studio Designs
Panelist: David McGowan Benson – Architessa
Workforce & ProfitsMaterials & TrendsInstallation & Fabrication
Wednesday, Apr 1st
10:00 AM - 5:30 PM PDT
The SFA Cage
Location: Booth 7597
SFA CageInstallation & Fabrication
Wednesday, Apr 1st
10:40 AM - 10:50 AM PDT
Playing a Tough Hand: Managing Non-Standard Tile Presented by NTCA
Location: Booth 4676
Installation Innovation StageInstallation & Fabrication
Wednesday, Apr 1st
1:00 PM - 1:30 PM PDT
Under the Spotlight: How Lighting Affects Tile Installations Presented by NTCA
Location: Booth 4676
Installation Innovation StageInstallation & Fabrication
Wednesday, Apr 1st
2:30 PM - 3:00 PM PDT
NEW wedi S-DRY™ Shower System: Actively Waterproofed Seams, Strong Tiling Surfaces & Integrated Drain Presented by wedi
Location: Booth 4676
Installation Innovation StageInstallation & Fabrication
Wednesday, Apr 1st
3:50 PM - 4:10 PM PDT
Ride the Wave of ARDEX V 1300™ Presented by ARDEX
Location: Booth 4676
Installation Innovation StageInstallation & Fabrication
Wednesday, Apr 1st
11:00 AM - 12:00 PM PDT
From Ordinary to Extraordinary: Tile & Stone in Outdoor Spaces
Location: Room N250
Moderator / Panelist: Martin Brookes – Fireclay Tile
Panelist: George Rex Barnett IV, CPO, CBP, ACBP – GB IV Designs
Panelist: Ryan Hughes – Ryan Hughes Design
Panelist: Jimmy Reed – Rock Solid Tile, Inc.
Workforce & ProfitsMaterials & TrendsInstallation & Fabrication
Wednesday, Apr 1st
11:15 AM - 11:45 AM PDT
How Leading Stone Shops Are Using AI Today
Location: Booth 7675
Presenter: Rich Katzmann, MBA – Thyrve
Fabricator StageInstallation & Fabrication
Wednesday, Apr 1st
12:45 PM - 1:15 PM PDT
What Stone Is This? Natural Stone Identification
Location: Booth 7675
Presenter: Buddy Ontra – Bostone
Presenter: Cameron Demille
Fabricator StageInstallation & Fabrication
Wednesday, Apr 1st
2:30 PM - 3:00 PM PDT
Current Business Trends Shaping the Stone Industry
Location: Booth 7675
Fabricator StageInstallation & Fabrication
Wednesday, Apr 1st
3:00 PM - 3:45 PM PDT
From Vision to Installation — How Designers and Fabricators Build Better Projects Together/De la Visión a la Instalación: Cómo Diseñadores y Fabricantes Construyen Mejores Proyectos Juntos
Location: Booth 7675
Moderator: Juliette Calvo – Dell Anno
Fabricator StageInstallation & FabricationEn Espanol
Wednesday, Apr 1st
3:15 PM - 3:45 PM PDT
A Master Class on Stone Restoration
Location: Booth 7675
Presenter: Mark N. Meriaux – Natural Stone Institute
Presenter: Alexander Zambrano – Fabrizio & Sons Marble & Granite Restoration
Presenter: Cameron Demille
Fabricator StageInstallation & Fabrication
Wednesday, Apr 1st
4:00 PM - 5:00 PM PDT
Next Gen Professionals: Real Conversations About Growing in the Industry
Location: Booth 7675
Fabricator StageInstallation & FabricationEmerging Leaders
Wednesday, Apr 1st
12:30 PM - 1:30 PM PDT
Beyond Aesthetics: Best Practices for Specifying and Installing Tile & Stone in Hospitality
Location: Room N250
Panelist: Heejae Moon, NCIDQ, LEED GA, IIDA – Avenue Interior Design
Panelist: Gracie Zhang – Rockwell Group
Panelist: Martin Howard – David Allen Company
Materials & TrendsInstallation & Fabrication
Wednesday, Apr 1st
12:30 PM - 1:30 PM PDT
Managing a Family Business
Location: Room N246
Moderator: Tony Malisani, NSI – Malisani Inc.
Panelist: Alexander Zambrano – Fabrizio & Sons Marble & Granite Restoration
Panelist: Justine Poli – Inga Granitos do Nordeste
Panelist: Bernie Van Etten, III – Murphy Marble
Workforce & ProfitsInstallation & Fabrication
Thursday, Apr 2nd
10:00 AM - 3:00 PM PDT
The SFA Cage
Location: Booth 7597
SFA CageInstallation & Fabrication