Why Porcelain Tile Certification Matters in Today’s Tile Market
Tuesday, March 31, 2026
11:00 AM - 11:30 AM PDT
Location: Booth 6014
Porcelain tile accounts for more than 70% of U.S. ceramic tile sales, yet not every product marketed as “porcelain” meets the standards required to use that designation. This session explains the role of Porcelain Tile Certification Agency (PTCA) certification, the ANSI A137.1 requirements behind the porcelain definition, and why independent, third-party verification is critical in today’s marketplace. Attendees will learn how maintaining PTCA certification supports compliance with U.S. specifications and building codes, protects porcelain claims, and provides manufacturers, distributors, and specifiers with confidence that products meet the performance expectations of true porcelain tile.