Senior Vice President of Sales
RTC Products, Wisconsin, United States
Rich Eckert is the Senior Vice President of Sales for RTC Products, a wholesale manufacturer serving a national and international dealer network in the tile and stone industry. Beyond sales leadership, Rich is a passionate advocate for raising the standard of training and education across the trade.
He believes the future of the tile industry depends not only on innovation in products, but on investment in people. Throughout his career, Rich has championed hands-on education, live product demonstrations, installer-focused workshops, and collaborative learning between manufacturers, distributors, and contractors. His mission is simple: equip professionals with the knowledge and confidence to execute at the highest level.
Mosaic tile installations demand precision, craftsmanship, and technical understanding. Rich views these applications as a reflection of where the industry is headed — detail-driven, design-forward, and performance-focused. He works to ensure that tools, systems, and training evolve alongside those demands so installers are prepared not just to meet expectations, but to exceed them.
Known for his disciplined leadership and forward-thinking mindset, Rich challenges the industry to think bigger: better training creates better execution, better execution builds stronger reputations, and stronger reputations grow the market for everyone.
His philosophy is clear — when we invest in education, we build more than projects. We build professionals. We build partnerships. We build the future of the trade.
A Conversation with The Advocates of The Artisans Revolution in Tile Training Program
Wednesday, April 1, 2026
12:30 PM - 1:15 PM PDT