Leveraging Durability, Longevity, and Adaptive Reuse to Position Tile & Stone at the Heart of Circular Design

Monday, March 30, 2026

12:30 PM - 1:30 PM PDT

Location: Room N250

Session Sponsor:

As the sustainability conversation evolves toward circularity, the tile and stone industry faces a critical opportunity to define what circularity truly means for us. This session explores how the enduring performance, adaptability, and aesthetic longevity of tile, stone, and masonry naturally align with the principles of circular design, particularly through adaptive reuse. By positioning longevity as a core principle of circularity, we can define a circular economy built on minimized waste and maximized resource efficiency. Participants will engage in dialogue around how the industry can take a clear, unified stance on circularity, leveraging durability, design neutrality, and timeless appeal to lead the movement toward lasting, low-impact architecture.

Moderator(s)

Bill Griese

Deputy Executive Director
Tile Council of North America, United States

Panelist(s)

Scott Conwell, FAIA, FCSI, LEED AP

Director of Industry Development
International Masonry Institute
Chicago, Illinois, United States
Sarah B Gregg

Marketing Director
Natural Stone Institute
Redfield, South Dakota, United States
Mauro Rullo

Sustainability & Climate Policy Manager
Confindustria Ceramica